Week In Marketing: Apple Watch, Latest with Instagram, Facebook & Snapchat,...
1. Marketers Now Post More on Instagram than Facebook A new report shows that brands now post more on Instagram than Facebook. The photo-sharing app has become popular because content is more visible...
View ArticleCalling All Intern Candidates!
Are you a responsible, motivated, hardworking individual? Do you like to write, conduct research on the internet, and do some creative thinking? Are you ready to get some hands-on experience in the...
View ArticleWas Lilly for Target a Winning Idea?
This weekend, preppy girls everywhere descended on their nearest Target Stores to purchase a coveted item from the Lilly Pulitzer for Target collection. The mania rose to Black Friday hysteria among...
View ArticleWhat Brands Can Learn From Target’s Latest Designer Collaboration
Nearly three months ago, one of the biggest announcements to come out of Target hit the Internet. The popular retailer was partnering with Lilly Pulitzer for their next designer collaboration. That’s...
View ArticleStaring at a Blank Screen?
Sometimes it is hard to tackle a writing assignment even if all the information is right in front of me. There have been occasions when I have tried writing something, multiple times, and it still does...
View ArticleFresh, Local Produce for Everyone, including our Employees
We were just named agency of record for The Produce Box, a North Carolina-based company that offers fresh, local produce delivery right to your doorstep. Under the agreement, we are providing strategic...
View ArticleLights, Camera, Action: Getting Client Stories on TV
Representing a client in the hospitality industry has many perks. The industry by nature is fun and exciting, yet ever-changing. Our client Eschelon Experiences is just that and more with six bustling...
View ArticleThe Latest Endorsement Guides
Are you leveraging social media for professional use? If you answered yes, then you may want to familiarize yourself with the Federal Trade Commission’s newly updated Endorsement Guides. The document...
View ArticleWeek In Marketing: #followfood, NFL Advertising, Millenials’ Music, Packaging...
1. New Packaging for Cyclists Mcdonald’s has a new promo packaging aimed for cyclists. The packaging was designed to help riders hold their food while staying balance on the bike. The frame work and...
View ArticleWelcome to Taylor Waddell
Just a few weeks ago, Taylor Waddell was surrounded by thousands of soon-to-be college graduates as she completed one journey and prepared to embark on another. Today she is one of Howard/Merrell’s...
View ArticleCalling All Communications Majors!
Are you in college studying communications or marketing? Do you want to take what you learned in the classroom and apply it, build your portfolio, and work alongside some of the best communications...
View ArticleHats Off to Amanda Frasca!
Sometimes when working in PR you have the opportunity to meet some famous people, like the Property Brothers. Most of time it’s not that “exciting”. It’s about promoting a brand or product, writing...
View ArticleStanding Out Amongst the Clutter at Tradeshows
There is so much that goes on at tradeshows – thousands of people, booths large and small, products on display, the noise level is high,…it is hard to stand out. A few weeks ago I embarked on my fourth...
View ArticleWeek In Marketing: LinkedIn, Dove Campaign, PR Stunt, Twitter Characters,...
1. LinkedIn Introduces Elevate LinkedIn launched a new content curation and social sharing platform called Elevate. Elevate allows companies to maximize their marketing potential by turning their best...
View ArticleIt’s not everyday you get to give away Trace Adkins’ tractor.
Country music legend, Trace Adkins, loves KIOTI tractors. He has a few of them in fact. He also loves to support Wounded Warrior Project. So here was an idea – what if KIOTI were to help Trace give...
View ArticleThe Power of the Press Release
There are so many creative ways to promote your company – print and digital advertising, social media, guerilla marketing, tradeshows and special events, contests, sponsorships, etc. But let’s not...
View ArticleCalling All Summer Intern Candidates
Love PR and social media? So do we! At Howard/Merrell, there’s much more to public relations and social media than writing and distributing press releases and adding Twitter and Facebook icons to a...
View ArticleWeek in Marketing: Live Graphic Novel, Live Streaming, #RestInPurple, Group...
1. Illustrator Promotes Sunglasses Through “Live” Graphic Novel Illustrator Jonathan Bartlett is helping with a new campaign which features a graphic novel posted on an Instagram series. The story...
View ArticleValor Makes its Way to the Triangle
Our client, Bridge II Sports, is bringing comradery and valor to the Triangle’s turf. This week disabled Veterans and disabled members for the U.S. Armed Forces will engage in a three-day adaptive...
View ArticleRaising Awareness for a Great Event
We had a blast watching our hard work come to life last week at the Valor Games Southeast, an adaptive sports competition for disabled veterans and disabled members of the U.S. Armed Forces. The Valor...
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