Week In Marketing: Instant Gratifiation, Instragram Live Story, White House...
Instant Gratification is the Demand of the Future As technology advances and improves, so does the demand for brands to serve consumers’ needs in a highly efficient manner. Through the development of...
View ArticleWeek In Marketing: Valentine’s Day Marketing, SI Swimsuit issue, Nike...
Burger King’s Valentine’s Day Marketing g> Finally, a solution for consumers who want to share a drink, but not a straw. Burger King heard these complaints and has developed a lid with two...
View ArticleWeek In Marketing: Town Hall, Breastfeeding, Airline Dress Code, Food Porn,...
Will Facebook’s “Town Hall” feature Help Understand Politics The social networking site played a key role in the recent political elections. Since then, CEO Mark Zuckerberg is working to reduce fake...
View Article#Week In Marketing: Edible Bottles, PR Disasters, #NuggsForCarter, Chobani...
Environmental-Friendly Alternative to Plastic Bottles The Skipping Rocks Lab has created a new edible water bottle out of 10% biodegradable brown algae as an environmental-friendly alternative to...
View ArticleCrisis Situation Hits – Now What?
If you or your company is suddenly cast under a negative public spotlight, it is all too easy to panic, shutting down important channels of communication. Knowing how and when to respond to negativity...
View ArticleWorking the Valor Games Southeast
Nicole Balas is a rising Senior at Elon University majoring in International Business with minors in Communications and Leadership Studies. This summer, she is interning at Howard/Merrell. For the past...
View ArticleWeek in Marketing: Product Updates, Millenial Women, Fred, YouTube Banner,...
What do Millennial Women Value? The Answer: family and culture. But they manage to save more and do more with less money! A recent survey of more than 400 millennial females about their jobs, finances...
View ArticleGetting to Know Our Client – Urban Food Group
We pride ourselves in truly understanding our clients’ business inside and out. It allows us to write in their “voice,” speak to their target audiences and use imagery that best represents them. In...
View ArticleAre You Ready to for your next Media Interview?
Many find it difficult, challenging or even daunting to speak with the media. What should I say? Nothing is off the record. What if they twist my words? The key is to be prepared. The more comfortable...
View ArticleWeek in Marketing for Week of July 9, 2017
Uber Earns Forgiveness from Millennials Despite Their Year of PR Mishaps Convenience and affordability reign over ethical considerations when it comes to breaking down Millennials perception of brands....
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